![]() Tap on the hamburger menu (the three lines in the lower-right corner).Now, here's how to view someone's Amazon wish list: For either method, finding and viewing a wish list is pretty simple! For more handy tips, consider signing up for our free Tip of the Day Newsletter. Related: How to Share an Amazon Wish List with Friends and Family How to Find Someone’s Wish List on Amazonīelow, we'll cover how to find a wish list on the Amazon app, but you can also view wish lists by logging into Amazon and clicking Account & Lists in the top-right corner. Those wish lists can then be shared with friends and family to take the guesswork out of gift shopping! Below, we'll show you how to find someone's Amazon wish list so you can get them the perfect gift. When someone creates an Amazon wish list, they can add items they'd like to receive to help others know what they want for Christmas, their birthday, or other special occasions. Otherwise, tap Send a Message to request access to their wish list.If you see your friend's list, tap to open it.To access an Amazon wish list, open the Amazon app, tap the hambuger menu, tap Lists, then tap Your Friend's Lists.Bloomreach had similar findings back in 2015. When consumers were asked the same question about shopping for an item like “running shoes” without knowing in advance what brand they were looking for, they were more likely to choose Google (52%, compared with 37% who chose Amazon). Paid search monitoring service BrandVerity asked US consumers where they would start a product search for a specific branded item-for example, “Nike shoes”-and found that 56% chose Amazon, compared with 30% who selected Google. It’s important to note that most of the above research is focused on product searches-and in some cases, surveys don’t ask about “search” specifically, but about “shopping” or “research.” It’s likely that Google is still the first choice for search applications that aren’t product-related, that aren’t related to products frequently sold on Amazon or that take place higher in the funnel. We estimate that Amazon netted almost 13% of US search ad revenues last year, a share that’s doubled since 2017. “Amazon has capitalized on the huge number of product search queries it serves up results to by offering keyword-targeted, ad products-search ads-that now attract billions in spending, primarily by retailers and product marketers that sell items on the ecommerce marketplace,” Perrin said. “Starting product searches on Amazon isn’t as widespread as Google’s near-worldwide dominance as a general search engine, but it is common across several markets where Amazon has a significant ecommerce presence,” said eMarketer principal analyst Nicole Perrin and author of our latest report, “Search in 2020: How Consumer Search Behavior Is Adapting to Mobile, Voice and Visual Channels.” By 2018, the same split flipped in favor of Amazon. ![]() In 2015, the split was 54/46 in favor of Google. Data intelligence firm Jumpshot analyzed where product searches began that resulted in hits on its clients’ product pages. Just under half of respondents said they went to Amazon, and among those who normally shopped online, the share starting on Amazon was about 58%.įor some marketers, Amazon clearly represents a major source of search referrals. In June 2019, US internet users ages 13 and older were asked where they “typically start” when shopping for a product online. One of the most recent and largest surveys on this subject to date comes from CivicScience. For example, in May 2018, ecommerce tech provider Adeptmind asked US internet users about the first place they would go when digitally searching for an item and found a plurality chose Amazon (46.7%), ahead of second-place Google (34.6%) and a different search engine (4.7%).īut when cloud retail provider Kibo Commerce and customer experience firm Watermelon Research asked US digital shoppers in January 2018 about where they researched brands, products or services, more selected search engines (69%) than Amazon (61%). Since then, research has varied somewhat, likely depending on methodological factors, including question wording.
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